Tuesday, December 8, 2015

Masha Lopatova | Fashion is Really About Being Amusing


Masha Lopatova




How many times have haters seen something come off the runway scoffing, and then 24 months later it's later favorite item of clothing? Too many times to count! The next time you hold yourself back from wearing something out of the ordinary. Remember that being extraordinary is imperative trend-setting.

Monday, November 23, 2015

Masha Lopatova | Dressing For Fun

The distinction between being a true fashionista and not, is all about daring. Daring to wear something that makes you happy, but will probably get you odd looks as you go down the street. That being said, there is an art to it. The foundation is all about having a theme.

Masha Lopatova Kirilenko


Monday, November 9, 2015

Masha Lopatova Kirilenko











Маша Лопатова – основательница и креативный директор Fashion IQ, агентства, специализирующегося в искусстве создания стиля и фотографии.


from Tumblr http://ift.tt/1Nmnntc
via IFTTT

Saturday, October 31, 2015

Masha Lopatova | OCCASSIONALLY DRESS OUT OF YOUR COMFORT ZONE

I do not define my style as minimal, but that doesn't mean I don't appreciate this type of aesthetic. Actually, I typically take a minimalistic approach to hair and makeup, if not generally to my outfits. However, sometimes I do enjoy wearing something simply elegant with no jewelry. I think it's healthy to try things that push comfort zones, even if it's something as simple as dressing differently.

Masha Kirilenko

Monday, October 19, 2015

DRESSING CASUALLY | Masha Lopatova


Masha Lopatova


Although I love to dress up in heels and dresses just as much as the next woman, I have to admit that I really enjoy dressing casually from day to day. Though I also believe in adding a fun element to each look... Like these Fendi shoes.


Tuesday, October 13, 2015

FASHION IQ PHOTOGRAPHY | Masha Lopatova

My company, Fashion IQ, believes in the power of beautiful photography. We have the most gifted creative minds at Fashion IQ, and our in house photographer is no exception. Which is why now we are offering fashion-oriented photography from our base in New York City. Soon you will be able to schedule appointments on our site fashioniq.com



Thursday, October 8, 2015

FASHION TAPE | Masha Lopatova

We are seeing a lot of sheer tops, deep V necks, and even semi-open blouses on the runways and on the streets. It's a complicated business to wear something like this tastefully. The first rule is to downplay other areas... For example, when wearing a deep V it looks more elegant if there isn't too much other skin showing, so longer sleeves can be really helpful for this. Another thing is tape, not just any tape of course… fashion tape. If you have a deep V neck or even a blouse that is open, you can use fashion tape to secure the fabric to your skin to keep it from flapping open. The great thing about fashion tape is it can help secure clothing in other ways, to create a shape that is flattering for each woman's physique. 

Masha Lopatova

Saturday, October 3, 2015

Wednesday, September 30, 2015

Masha Lopatova

Masha Lopatova Kirilenko - Fashion IQ a fashion styling agency, is giving a New York insider approach to shopping, dressing, dining, and socialiting in the American capital of fashion.

Masha Lopatova - Fashion IQ
Masha Lopatova

Masha Lopatova - Fashion IQ

Masha Lopatova Kirilenko is an entrepreneur and fashion trend specialist and owner of Fashion IQ New York City.

Masha Lopatova Kirilenko
Masha Lopatova

Masha Lopatova - Fashion IQ

Mash Lopatova Kirilenko is a fashion trend specialist and owner of Fashion IQ.

Masha Lopatova - Fashion IQ
Masha Lopatova

Tuesday, September 29, 2015

Friday, September 25, 2015

Masha Lopatova

Masha Lopatova Kirilenko is an entrepreneur and fashion trend specialist and owner of Fashion IQ New York City.

Masha Lopatova
Masha Lopatova

Saturday, September 19, 2015

Masha Lopatova

Masha Lopatova Kirilenko - Fashion IQ a fashion styling agency, is giving a New York insider approach to shopping, dressing, dining, and socialiting in the American capital of fashion.

Masha Lopatova - Masha Lopatova - Fashion IQ
Masha Lopatova

Wide Leg Pants

Wide leg pants are one of my favorite looks to wear lately. A word of advice for all the woman that are short like me... always wear them with high heeled boots, shoes, or for the most comfort, wedges. It will look great and add an elongated look to your legs.

Masha Lopatova - NYC Fashion IQ
Masha Lopatova

Dress Comfortably

Never underestimate the importance of dressing comfortably. I have always believed adamantly that anything that touches my skin must feel amazing. I don't care how beautiful it is, if it makes me feel uncomfortable I imagine I must look uncomfortable. And there is nothing more unattractive, in my opinion, than looking miserable.

Yes, I do have 4 inch heels, and I love them! (4-5 inch heel tip: as long as it supports the arch, it's usually pretty comfy if you're used to it) There is an added benefit to the heels too... I feel lovely when I wear them, and that is just as important ;)

Masha Lopatova - Masha Lopatova
Masha Lopatova

Thursday, September 17, 2015

The White Ensemble

My in-house photographer for Fashion IQ, Egor Tsodov, took this shot of me while we were working on a project on the west coast. One of my favorite looks trending these days is the head-to-toe white ensemble. It's clean looking and totally elegant.
Masha Lopatova - Masha Kirilenko
Masha Lopatova

The Desert as a Back Drop

The desert is beautiful in a unique sort of way. I guess that is why over the years I've often staged fashion shoots in these semi-barren landscapes. There is so much open space and there is a visual emotion to the subdued hues of the desert. The photos end up feeling a lot like a dream. 
Masha Lopatova - Masha Kirilenko Fashion IQ
Masha Lopatova

Wednesday, September 16, 2015

Masha Lopatova, creative director of Fashion IQ

Masha Lopatova Kirilenko, the owner of Fashion IQ, first found her place in the fashion industry as a young student attending Central Saint Martins College in London.
Masha Kirilenko - Masha Kirilenko
Masha Lopatova

Masha Lopatova Personal Stylist

Masha Lopatova Kirilenko is an entrepreneur and fashion trend specialist and owner of Fashion IQ New York City.

Masha Lopatova Personal Stylist
Masha Lopatova

Masha Lopatova

Masha Lopatova Kirilenko - Fashion IQ a fashion styling agency, is giving a New York insider approach to shopping, dressing, dining, and socialiting in the American capital of fashion.

Masha Lopatova - Fashion IQ
Masha Lopatova

Masha Lopatova

                   Mash Lopatova Kirilenko is a fashion trend specialist and owner of Fashion IQ.
Masha Lopatova - NYC Fashion IQ
Masha Lopatova

Tuesday, September 15, 2015

Monday, September 14, 2015

Masha Lopatova - Personal Stylist

Masha Lopatova Kirilenko is an entrepreneur and fashion trend specialist and owner of Fashion IQ New York City.

Masha is a fashion industry specialist and founder of Fashion IQ in New York
Masha Lopatova

Masha Lopatova Fashion Consultant

Masha Lopatova Kirilenko - Fashion IQ a fashion styling agency, is giving a New York insider approach to shopping, dressing, dining, and socialiting in the American capital of fashion.

Masha Lopatova - Masha Lopatova
Masha Lopatova

Saturday, September 12, 2015

Friday, September 11, 2015

Saturday, September 5, 2015

Masha Lopatova

Masha Lopatova Kirilenko Fashion IQ
Add caption

Masha Lopatova Kirilenko, the owner of Fashion IQ, first found her place in the fashion industry as a young student attending Central Saint Martins College in London.

Masha Lopatova Kirilenko

Masha is a fashion industry specialist and founder of Fashion IQ in New York

Masha Lopatova
Masha Lopatova

Thursday, September 3, 2015

CÉLINE SNEAKERS

Céline has been long been a favorite brand of mine, I’m especially obsessed with their skater sneakers. Here’s a pick at my favorite new pair.

Masha Lopatova - Masha Lopatova

                               Photo by Egor Tsodov for Fashion IQ

Wednesday, September 2, 2015

Masha Lopatova Kirilenko



Mash Lopatova Kirilenko is a fashion trend specialist and owner of Fashion IQ.


from Tumblr http://ift.tt/1NZtsjn
via IFTTT

Masha Lopatova Kirilenko



Masha Lopatova Kirilenko is an entrepreneur and fashion trend specialist and owner of Fashion IQ New York City.


from Tumblr http://ift.tt/1NZtsjj
via IFTTT

CHANEL MÉTIERS D'ART PARIS SALZBURG COLLECTION

Every woman has her fashion obsessions, and right now mine is with Chanel. Every since I saw the Métiers d’Art Paris-Sazlburg show, I’ve been waiting to have my pick of the collection. Here are some photos taken of my picks.
Masha Lopatova Founder Of Fashion IQ.
Masha Lopatova
                     Coat by Chanel Métiers d’Art Paris-Salzburg, Photo by Adam Katz Sinding

Thursday, August 27, 2015

Dressing Men

I often say that I prefer to dress men than women as a stylist. That may be because I love to dress my husband so much. Or maybe it’s just that men don’t realize how their clothing influences their appearance the way that women intuitively know this, and so the improvement is more dramatic when styling men.

Masha

For men that have yet to really invest in their wardrobe, I just have to say, you should try it out. It can be a very powerful tool in many ways.

Wednesday, August 26, 2015

Alessandro Michele’s Gucci

This summer was particularly special because I got to see Alessandro Michele’s collection and be one of the first to shop it while I was at my summer home in St Tropez. It is one thing to see the clothing on the runway, and it is something else to try a collection on your body. Alessandro Michele’s collection, though it has been both praised and criticized, completely spoke to me. I even took home several statement pieces that are now a part of my own collection.

Masha Lopatova

For anyone looking to refresh their own wardrobe, I highly recommend the new Gucci. To learn more about the Gucci collection from Alessandro Michele, you can read more on Fashion IQ.

Tuesday, August 25, 2015

My Anti-Aging Tips




Masha lopatova - Masha lopatova - Fashion IQ

Like most women, I want to feel beautiful about my age, and I feel fortunate that on most days I do. Suprisingly, I have even come to love the lines I've earned on my face. That doesn’t mean I don’t take anti-aging seriously, trust me I’m as obsessed as any woman. In fact, over the years I’ve tried a lot of anti-aging products. Many I’ve thrown out but a few have become a part of my day to day regimen.
As of today, these are my favorite must have anti-aging products and the reasons why I feel so good about my age. You can read more about my regimen here on FashionIQ













Masha Lopatova - Masha Lopatova