Masha Lopatova | OCCASSIONALLY DRESS OUT OF YOUR COMFORT ZONE

I do not define my style as minimal, but that doesn't mean I don't appreciate this type of aesthetic. Actually, I typically take a minimalistic approach to hair and makeup, if not generally to my outfits. However, sometimes I do enjoy wearing something simply elegant with no jewelry. I think it's healthy to try things that push comfort zones, even if it's something as simple as dressing differently.

DRESSING CASUALLY | Masha Lopatova

Although I love to dress up in heels and dresses just as much as the next woman, I have to admit that I really enjoy dressing casually from day to day. Though I also believe in adding a fun element to each look... Like these Fendi shoes.

FASHION IQ PHOTOGRAPHY | Masha Lopatova

My company, Fashion IQ, believes in the power of beautiful photography. We have the most gifted creative minds at Fashion IQ, and our in house photographer is no exception. Which is why now we are offering fashion-oriented photography from our base in New York City. Soon you will be able to schedule appointments on our site fashioniq.com

FASHION TAPE | Masha Lopatova

We are seeing a lot of sheer tops, deep V necks, and even semi-open blouses on the runways and on the streets. It's a complicated business to wear something like this tastefully. The first rule is to downplay other areas... For example, when wearing a deep V it looks more elegant if there isn't too much other skin showing, so longer sleeves can be really helpful for this. Another thing is tape, not just any tape of course… fashion tape. If you have a deep V neck or even a blouse that is open, you can use fashion tape to secure the fabric to your skin to keep it from flapping open. The great thing about fashion tape is it can help secure clothing in other ways, to create a shape that is flattering for each woman's physique. 

Masha Lopatova

Masha Lopatova Kirilenko is an entrepreneur and fashion trend specialist and owner of Fashion IQ New York City.

Masha Lopatova