Masha Lopatova | Fashion is Really About Being Amusing

How many times have haters seen something come off the runway scoffing, and then 24 months later it's later favorite item of clothing? Too many times to count! The next time you hold yourself back from wearing something out of the ordinary. Remember that being extraordinary is imperative trend-setting.

Masha Lopatova | Dressing For Fun

The distinction between being a true fashionista and not, is all about daring. Daring to wear something that makes you happy, but will probably get you odd looks as you go down the street. That being said, there is an art to it. The foundation is all about having a theme.

Masha Lopatova | OCCASSIONALLY DRESS OUT OF YOUR COMFORT ZONE

I do not define my style as minimal, but that doesn't mean I don't appreciate this type of aesthetic. Actually, I typically take a minimalistic approach to hair and makeup, if not generally to my outfits. However, sometimes I do enjoy wearing something simply elegant with no jewelry. I think it's healthy to try things that push comfort zones, even if it's something as simple as dressing differently.

DRESSING CASUALLY | Masha Lopatova

Although I love to dress up in heels and dresses just as much as the next woman, I have to admit that I really enjoy dressing casually from day to day. Though I also believe in adding a fun element to each look... Like these Fendi shoes.

FASHION IQ PHOTOGRAPHY | Masha Lopatova

My company, Fashion IQ, believes in the power of beautiful photography. We have the most gifted creative minds at Fashion IQ, and our in house photographer is no exception. Which is why now we are offering fashion-oriented photography from our base in New York City. Soon you will be able to schedule appointments on our site fashioniq.com

Masha Lopatova

Masha Lopatova Kirilenko is an entrepreneur and fashion trend specialist and owner of Fashion IQ New York City.

Masha Lopatova

Masha Lopatova

Masha Lopatova Kirilenko - Fashion IQ a fashion styling agency, is giving a New York insider approach to shopping, dressing, dining, and socialiting in the American capital of fashion.

Masha Lopatova

Masha Lopatova - Fashion IQ

Masha Lopatova Kirilenko is an entrepreneur and fashion trend specialist and owner of Fashion IQ New York City.

Masha Lopatova

Masha Lopatova - Fashion IQ

Mash Lopatova Kirilenko is a fashion trend specialist and owner of Fashion IQ.

Masha Lopatova

Masha Lopatova - Masha Lopatova

Masha Lopatova Kirilenko is an entrepreneur and fashion trend specialist and owner of Fashion IQ New York City.

Masha Lopatova

Masha Lopatova - Masha Lopatova

Mash Lopatova Kirilenko is a fashion trend specialist and owner of Fashion IQ.

Masha Lopatova 

Masha Lopatova

Mash Lopatova Kirilenko is a fashion trend specialist and owner of Fashion IQ.

Masha Lopatova

Masha Lopatova

Masha Lopatova Kirilenko is an entrepreneur and fashion trend specialist and owner of Fashion IQ New York City.

Masha Lopatova

Masha Lopatova

Masha Lopatova Kirilenko - Fashion IQ a fashion styling agency, is giving a New York insider approach to shopping, dressing, dining, and socialiting in the American capital of fashion.

Masha Lopatova

Wide Leg Pants

Wide leg pants are one of my favorite looks to wear lately. A word of advice for all the woman that are short like me... always wear them with high heeled boots, shoes, or for the most comfort, wedges. It will look great and add an elongated look to your legs.

Masha Lopatova

Dress Comfortably

Never underestimate the importance of dressing comfortably. I have always believed adamantly that anything that touches my skin must feel amazing. I don't care how beautiful it is, if it makes me feel uncomfortable I imagine I must look uncomfortable. And there is nothing more unattractive, in my opinion, than looking miserable.

Yes, I do have 4 inch heels, and I love them! (4-5 inch heel tip: as long as it supports the arch, it's usually pretty comfy if you're used to it) There is an added benefit to the heels too... I feel lovely when I wear them, and that is just as important ;)

Masha Lopatova

The White Ensemble

My in-house photographer for Fashion IQ, Egor Tsodov, took this shot of me while we were working on a project on the west coast. One of my favorite looks trending these days is the head-to-toe white ensemble. It's clean looking and totally elegant.

Masha Lopatova

The Desert as a Back Drop

The desert is beautiful in a unique sort of way. I guess that is why over the years I've often staged fashion shoots in these semi-barren landscapes. There is so much open space and there is a visual emotion to the subdued hues of the desert. The photos end up feeling a lot like a dream. 

Masha Lopatova

Masha Lopatova, creative director of Fashion IQ

Masha Lopatova Kirilenko, the owner of Fashion IQ, first found her place in the fashion industry as a young student attending Central Saint Martins College in London.

Masha Lopatova

Masha Lopatova Personal Stylist

Masha Lopatova Kirilenko is an entrepreneur and fashion trend specialist and owner of Fashion IQ New York City.

Masha Lopatova